Top Web Development Stats in 2021
You need to know what to do to have a website that brings success to your business. With the following website checker and website statistics, you can see what to do and what to avoid, which will help you build the best website for your audience.
How to check your website statistics
You may love your website, but is it optimized to be found by people searching the web?
An essential part of good web design is incorporating search engine optimization (SEO) so that people searching for something you offer can find you online.
Doing an SEO analysis can help you understand where your website meets people’s needs and where it needs a little more help.
An SEO analysis tool can help you identify areas for improvement quickly and easily. We offer a free SEO Checker here at WebFX to make reviewing your website statistics so easy.
Enter your details in the box below to have a custom SEO analysis sent to your inbox.
After you’ve sent your website in for a quick analysis, keep reading this blog post for ten critical web design statistics!
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You need to invest time and effort in building a website that will captivate and delight your customers.
Let’s look at some web design statistics that show you why it is crucial for your business. We will cover what these statistics mean for your company’s web design and how you can put these digital marketing statistics to work on your website.
1| 94% of first impressions relating to the web design of your site
When someone finds your business for the first time, you want to leave a good first impression. Your audience’s first impression can have a lasting impact on how they perceive your business. When it comes to your website, most first impressions come from the design of your site.
What this website statistic means
Your first impression is crucial in keeping people on your site and keeping them coming back. If you want to make a positive impact with your web design, build a beautifully designed site that grabs your audience’s attention and keeps them coming back to your page.
How to put this digital marketing status to work
Create a visually appealing website that attracts your audience to make a positive first impression. Whether you do it yourself or hire a web design company, build a site that reflects your brand, looks visually appealing, and offers users a positive first interaction on your site.
2| 75% of a website’s credibility comes from its design
When someone finds your business online, you want them to see that you are a legitimate company. With so many scams on the web, a poorly designed website can make you look untrustworthy or a scam.
So, if you don’t invest time, money, and effort into building a beautifully designed site, you’re going to lose credibility and trust with your audience, as well as sales.
To maximize the impact of your website design, invest in creating a well-designed, high-quality site. Without a beautifully designed site, you risk losing the trust of your audience and discouraging them from visiting your site.
Here’s how to put these digital marketing statistics to work
Invest in high-quality design for your website. You can search for examples of good plans to get an idea of what your site should look like, so you can get ideas on creating a high-quality site. By choosing the right colors, visual elements, and layout, you can create a credible site.
In addition, make sure your site is secure. Check that your site has HTTPS and an SSL certificate to ensure you are providing your audience with safe browsing and shopping experience.
3| 89% of consumers shop with a competitor after a bad user experience
Not only do you need to create a positive first impression, but you also need to ensure that this positivity is maintained as users continue to browse your site. A beautifully designed website is lost if users can’t browse your site and find information in the right way.
If users can’t easily find information on your site, they won’t stick around.
What does this web static mean?
You need to focus on the user experience on your website, or you will lose leads to competitors. Investing in the user experience of your website yields a return of $100 for every $1 you spend. The key to a successful website in today’s age is a beautiful and functional website.
How to use these digital marketing statistics to work
When building your site, focus on elements that will help your audience better experience your site. Focus on building organized navigation, adding visual features to break up the text, and ensuring your site loads quickly.
All of these elements will help you create a more user-friendly site.
4 | 74% of users are more likely to return to mobile-friendly sites
When you look at web design statistics, you’ll notice that many statistics focus on building a mobile-friendly site. Since 74% of people are more likely to return to your site if it’s mobile-friendly, make sure your site looks good on mobile devices.
People also spend 70% of their internet time on mobile devices. As more people gain access to mobile devices like smartphones and tablets, it becomes increasingly important to have a website that works well on these devices.
What does this web static mean?
When designing your website, make sure it’s mobile-friendly. Google looks at mobile-friendliness as a ranking factor in search results, so if you want a chance of ranking highly, you need to make your site mobile-friendly.
Here’s how you can use these digital marketing stats to work
An essential part of a mobile-friendly website is responsive design. Responsive design ensures that your site adapts to the device that the user is using. In addition, adding call-to-action (CTA) buttons and hamburger menus with thumb-friendly buttons can help you create a better mobile experience.
You can check whether your site is mobile-friendly by using Google’s mobile-friendliness checker.
5| 73% of companies invest in design to make their brand stand out from the competition
If you need a compelling reason to invest in web design, here it is.
At least 73% of businesses invest in design — from product to website design — to differentiate themselves from their online competitors. When you’re competing with dozens of other companies on the web, you need to give your website a unique touch to make it stand out.
What this website statistic means
This statistic is one of the most critical business website statistics because it highlights the need for custom websites. If you rely on templates that are not customizable, you will end up looking like everyone else. You will lose leads to your competitors who have more unique websites.
To take advantage of these digital marketing statistics.
If you want your brand to stand out from your competitors, invest in a custom design for your website.
You may want to set up a brand style guide for your website to have its unique look and feel. You can also partner with a web design company to build a custom website for your business.
6| 66% of people would prefer to see a beautifully designed website if they had 15 minutes to consume the content
If there’s one thing you need to know about web design, people want beautiful websites. They don’t want to see a boring, dull website. Viewers want to see a visually appealing website that catches their eye and keeps them interested.
You may think that you don’t need to spend so much time making your site beautiful, but your audience feels the opposite. If you want people to engage with your website, you need to create an immersive visual experience that your audience will love.
What these website statistics mean
It’s not enough to have a mediocre website with valuable information. Your audience is looking for visual stimulation, and you need to provide it.
To take advantage of this digital marketing statistic.
Invest in creating a visually appealing and engaging website. Visual elements such as photos, videos, and infographics will make your site more appealing to your audience. A defined color scheme will also make for a coordinated and visually stimulating website.
7| Slow-loading websites lead to $2.6 billion in lost revenue each year
Yes, that’s right. More than $2 billion in revenue is lost each year due to slow-loading websites. People don’t like to wait for information to load on a website, so they are reluctant to purchase.
This statistic is significant because it shows the need for website users to access information quickly. Fast-loading sites outperform slow-loading sites, so you want to be on the right side of this battle.
What this website statistic means
If you don’t have a fast website, your business will be left behind. Competitors with fast-loading sites are getting more customers and more revenue. It’s been said that just a one-second increase in website speed can increase conversion rates by 7%.
To take advantage of this digital marketing statistic
You can use tools like Google PageSpeed Insights to see how fast your site is loading and figure out where you need to improve. You can also invest in a page speed service to have your website optimized by an external company, so you can focus on keeping up with the new flow of customers.
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- Website design statistics to optimize your website
Designing a beautiful website is only the first step in building a successful website. Once you have a great-looking site, you need to optimize it to ensure it operates seamlessly and engages your audience.
Here we look at some website statistics that focus on optimization and how you can optimize your site to make the most impact.
8| Users spend 88% more time on pages with video
When optimizing and building your website, don’t neglect video integration. Users spend more time on pages with videos. Not only will it make your site more visually appealing, but it will also get your audience to engage with your website.
What this website statistic means
A website that is all text is useless. When optimizing your website, you need to add visual interest points to catch your audience’s eye and get them interested in your pages.
To make the most of this digital marketing statistic
Look at the different pages on your site and consider whether there are opportunities to create videos to explain the information better.
It is not advisable to use too much video on every page. However, creating videos for complex concepts or longer pieces of information can help engage your audience and create a better user experience.
9| 34% of consumers are more likely to make an unplanned purchase after receiving personalized content.
When you look at web design marketing statistics, you realize that visuals are only half of the puzzle. The other half is the content you put on your beautifully designed website. The information on your website is just as important as the visuals.
The design creates the first impression, and the content sets the tone for your business. If you tailor content to your audience, they are more likely to buy, even if they didn’t design it. Valuable content can help you get more conversions for your business.
What these website stats mean for you
These digital marketing statistics tell you about the value of your website content. If you want to attract customers and get them to buy products on your site, you need quality, customized content.
How can you make the most of these digital marketing statistics?
If you want to take advantage of these statistics, start by creating relevant and quality content. Create a list of topics that you think your audience is looking for information on, and start researching how well they match your audience’s needs.
10| 83% of people expect websites to load in 3 seconds or less.
There are dozens of reasons why your audience is not returning to your website. Page speed is one of the most significant issues businesses face when building their websites — 83% of people expect their website to load in 3 seconds or less, so you need to invest in making your website load faster.
Also, consider that people spend an average of 37 seconds per article.
If people aren’t spending time reading the article, they won’t spend time waiting for your website to load.
What this web statistic means
When designing a website, everything needs to be fast. People need to be able to access and process information quickly. To do this, you need to create ways for users to access information and provide a good user experience for site visitors.
How to make the most of this digital marketing statistic?
When creating content, try different lengths and styles to see what your audience is interested in.
Remember also to format your content so that it’s easy for your audience to read. While longer content isn’t automatically destructive (it can help your site rank better), it can be detrimental if your audience can’t read it.
These stats have given me a lot of information on designing and optimizing websites to provide the audience with the best experience possible.
If all this information is overwhelming you, don’t despair —there are many web development companies that can help you create the website of your dreams.
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